Step 1: Meeting

I offer a free, half-hour initial consultation in person or by phone or Skype. We’ll discuss how we can work together and how my services might help you with your needs. 

During this session, I’d like to learn about: 

  • your vision and dreams for your business or product
  • how you imagine your business to thrive into the future
  • the overall message you wish to portray with your brand 
  • what should people feel when they see or think of your brand

(Please see the Branding Design Questionnaire for the complete list of topics)

Before we meet, please take a look at the samples of my logo design work.

 

Step 2: Contract

If you decide to work with me, I will draft a simple contract outlining the scope of work, schedule and terms. I typically request a 50% deposit before work begins and the balance paid in full as I release your finished logo files. I accept credit cards, PayPal and offer flexible payment plans upon request. Please see Logo Design Packages on this page.  

 

Step 3: Process

Branding and logo design is a collaborative creative process. As we begin to work together, I welcome your input in the form of sketches, web links or photographs that are relevant to you. While helpful, this step is not necessary. If you don’t have ideas to share, I will suggest various visual directions for your consideration. At this stage, we enter a creative dialog. I present logo ideas as PDF comps or JPEG images for your review and feedback. I’ll keep refining the schematics of your choice until we arrive at the final selection. It is very important that you are fully engaged in and present throughout this co-creative process. 

Lastly, I present the optional identity application in the form of business cards and letterhead. Tag line creation and other applications will be available as part of the specific design package or upon request.

 


In this logo symbol, the client wanted to express the heart-centered learning approach of her program. I've combined heart symbols that are forming an image of a book through the negative space interplay. The upward movement suggests an organic growth and upliftment.
—LuCe

 

Logo Design Packages

Design isn’t a commodity — you will get different costs from every designer you speak to. I personally listen to your specific needs first, and then put together a customized proposal based on these needs. The more you can invest, the more I can invest in your project. The packages listed below are a general guide for your reference.

Sliding scale available for non-profit organizations and individuals doing humanitarian work.


Premium Package: $5,400

Create a logo symbol, wordmark typography, general typography, color scheme and comprehensive branding guidelines. Personal, one-on-one consultation sessions with priority access for the duration of the project. A presentation of up to 12 design schematics for new logo or rebranding with final art as Adobe Illustrator vector files and Photoshop JPEG, TIFF, PNG and PSD files. Application to business cards, letterhead, envelopes, signage and website homepage. 

When booking, a 50% deposit will be charged through PayPal.


Business Startup Package: $3,600

Create a logo symbol, wordmark typography, general typography, and color scheme. Personal, one-on-one consultation sessions for the duration of the project. A presentation of up to 8 design schematics for new logo or rebranding with final art as Adobe Illustrator vector files and Photoshop JPEG, TIFF, PNG and PSD files. Application to business cards, letterhead, and envelopes.

When booking, a 50% deposit will be charged through PayPal.


Individual Startup Package: $2,160

Create a logo symbol, wordmark typography and color scheme. A presentation of up to 6 design schematics for new logo or rebranding with final art as Adobe Illustrator vector files and Photoshop JPEG, TIFF, PNG and PSD files.

When booking, a 50% deposit will be charged through PayPal.


Creative Direction & Consultation: $126/hour

In addition to the above packages (or if they don’t fit your specific needs), I offer hourly rate for creative direction, art design and branding consultation. I will provide an estimate for the entire job after reviewing your project and the scope of work.