Name
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First Name
Last Name
Email Address
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What product(s) or service(s) does your business offer?
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Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.
Is there a story that is unique to your organization?
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What is the single most important thing your company promises?
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Describe the personality of your organization.
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Examples: Conservative or we have a sense of humor.
Describe your company in two to five words:
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Who are your competitors?
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How do they position themselves? How do you differ from them? Provide links and descriptions of your competitors and explain how they are different from your own.
Who is your target market/demographic?
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How do people learn about your product or service?
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What is the exact wording you would like to appear in the logo?
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Examples: Starbucks, New Seasons, etc.
What was the idea behind the name? Where did it come from?
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What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
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Summarize your above answer into five descriptive keywords.
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Example: strong, confident, warm, modern, Zen, etc.
Where will your logo be used and seen?
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What are your personal preferences?
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Please list any logos you like here (provide links), as well as outline any colors you would like to explore or avoid. If you have any specific icons/symbols/images that you would like to associate with your brand, please also list them here.
Please provide any additional details.
What are the primary reasons you chose to contact me for this project?
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